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Radical Transparency: The Rise of Disruptive Consumerism

 

We have published ‘Radical Transparency: The Rise of Disruptive Consumerism’, in association with Cranswick to highlight the risks that food companies face if they don’t take fundamental action to address the growing consumer demand for new levels of transparency.

Being able to prove the origin of where food comes from is fast becoming a business-critical issue. As food supply chains grow more complex, consumers are setting higher expectations for food quality, safety and sustainability. As a result, the food industry is coming under increased scrutiny regarding their operations across a range of activities, from plastics packaging use through product branding to tackling food waste.

This report draws on research conducted with consumers and industry experts* to examine in detail what radical transparency might mean for the future of the food industry and its relationship with consumers. The report also highlights a series of ‘calls to action’ in terms of next steps for the industry to enable it to prepare for this forthcoming trend.

* Insights have been included from Cranswick plc, LEAF (Linking Environment and Farming) and Professor Chris Elliot, OBE from Queen’s University Belfast.

Fill out the form below to download a copy of Radical Transparency: The Rise of Disruptive Consumerism.

Radical Transparency

We are now more adjusted to a digital world of instant news and multi-platform communication. In our personal lives we are used to filtering out what doesn't interest us to focus in on the stuff that makes us tick. In the world of business this is much harder to do and the risks are potentially much higher.

That’s why we created The Distillery, our unique business intelligence distillation system that gives due diligence, order and safety to your business insight.

Using our Mega Feed filters we track all the key feeds from a Global to local community perspective and distil the salient, relevant insights into a tailored set of Smart Feeds to form the sustainability arsenal that any ambitious consumer facing business needs to thrive.

Our Distillery filtration system is backed up by a wealth of experience and expertise that gives you peace of mind and lets you focus on your job while we watch the world and your back to keep you up to speed and forewarned against the latest media storm.

If you would like some curated content bespoke to your business then drop us a line.

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