2 Dec 2016
Red Cup Cheer Do you need an excuse to...View
We are proud to announce that our work alongside Canary Wharf Group has been awarded two gold awards in the annual Corporate Engagement Awards. Now in the seventh year, the prestigious Corporate Engagement Awards has grown to be the benchmark for collaborations that have excelled and pushed the boundaries.
Other winners on the night include: Macmillan Cancer Support and npower, Cancer Research UK and Tesco, Aviva and the British Red Cross. To see the full list of winners click here.
Our entries followed the evolution of the communications campaign and explored how this has become a key delivery tool for the overarching Canary Wharf sustainability strategy ‘Making Sustainability Real’; delivering real action and results on the ground by accelerating results from a personal level to deliver the operational waste management targets within Canary Wharf’s core strategy.
#WakeUpAndSmellTheCoffee is Making Sustainability Real’s first public-facing campaign, announcing the launch of the ‘Clean Coffee Zone’ across the entire 128-acre Canary Wharf Estate. Over a week-long roadshow across the retail malls, the initiative needed to instigate excitement in both internal tenants and external public stakeholders, acting as a catalyst for long-term participation and action.
The coffee recycling initiative is now a permanent fixture across the estate and performing very well. The campaign sparked new levels of engagement and interaction with stakeholders, enhancing the delivery of the wider sustainability objectives, targets and overall vision.
The Corporate Engagement Awards honours three key areas – CSR programmes, corporate sponsorships and the communication strategies around those collaborations. The categories range from best CSR programme to raise brand awareness and best alignment of brand values through a sponsorship activity to best PR and external communications and best execution. The full category list can be found here.
Whether it’s finding the perfect fit for a CSR project that promotes a social or environmental cause but also aligns two companies’ brand values. Or, a creative sponsorship that engages with the target audience and does more than offer an expensive branding opportunity.
“Such a diverse audience and some really remarkable achievements. We felt proud to be part of the awards and it was a real journey of discovery for us – on both a business and personal level. A feel good show in so many ways.”
Paul Nolan, partner, Rocksalt Copy Creatives